Sostenibilidad Turística en Tapijulapa México: Propuesta para la Medición de la Percepción de la Comunidad Receptora
Palabras clave:
Bienestar social, Desarrollo comunitario, Turismo.Resumen
El objetivo de la investigación es analizar la percepción de satisfacción de los residentes del pueblo mágico de Tapijulapa, localizado en el estado de Tabasco, México, con respecto al desarrollo turístico; a partir de la aplicación de una propuesta de indicadores sobre sostenibilidad del destino. El proceso metodológico es cuantitativo e inicia con el diseño y validación estadística de un instrumento para medir el vínculo de los habitantes con el destino turístico y con sus impactos sociales, económicos y ambientales derivados del turismo. El cuestionario quedó estructurado en cinco secciones, con un total de 38 ítems con cinco opciones de respuestas en escala de Likert. Se aplicó una encuesta a 239 habitantes de Tapijulapa, con un muestreo por conveniencia. Con los resultados, se realizó la exploración usando el Análisis Multivariado por Componentes Principales (ACP). Se observó la importancia de medir y analizar siete aspectos: participación de la comunidad, respaldo al desarrollo turístico sostenible, beneficios socioeconómicos percibidos, apego afectivo, beneficio personal del turismo, impactos negativos del turismo y beneficios culturales percibidos. Específicamente, la percepción que los residentes de Tapijulapa tienen acerca del desarrollo turístico orientado a la sostenibilidad es de desaprobación en la mayoría de los aspectos evaluados, excepto: apego afectivo y beneficios culturales. Se concluye que, pese a que existe la intención planificada de fomentar un desarrollo turístico sostenible, es evidente que se requiere replantear el modelo, tomando en cuenta sus particularidades; mediante la implementación de estrategias específicas con objetivos evaluables.
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Derechos de autor 2024 Lucía Sandoval-Núñez, María Lyssette Mazó-Quevedo , Juan Javier Castillo-Ramiro
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
